As part of a new preventive health initiative, Arab men can sign up to receive interactive cell-phone text messages in Arabic to encourage and help them to kick the smoking habit.

Launched by the Hebrew University-Hadassah Braun School of Public Health and Community Medicine, the service is part of a free program entitled SMS Quit. It is aimed at the 44 percent of Arab men who smoke–a population that has the highest smoking rate in Israel and, as a result, the shortest life expectancy. A Braun study, conducted a year ago, found that 30 percent of participants in a Hebrew-language SMS program stopped smoking for at least three months and that smokers were pleased with the program.

Read more about SMS Quit in the March 28th Jerusalem Post article

Share on FacebookTweet about this on TwitterShare on Google+Pin on PinterestEmail this to someone